Lorde's 'Royals' Rules Hot 100 For Sixth Week; Eminem Lands Four Tracks in Top 20, Most As Lead Since Beatles in 1964

Lorde's "Royals" commands the Billboard Hot 100 for a sixth week, while Eminem and One Direction soar onto the chart with top 10 debuts. The bow for Eminem is especially notable, as, among other honors, the song grants the rapper his first No. 1 on the Hot R&B/Hip-Hop Songs chart and helps him earn a Hot 100 honor not accomplished since the Beatles 49 years ago.
 
It's Wednesday, so let's look deeper at the numbers, as always.
 
"Royals" crowns the Hot 100 Airplay chart for a third week with 171 million audience impressions, down less than 1%, according to Nielsen BDS. The track leads the subscription services-based On-Demand Songs chart for a fifth week with 2.4 million on-demand U.S. streams, according to BDS (down 9%) and holds at its No. 2 peak on the overall Streaming Songs chart (7.2 million U.S. streams, down 2%). "Royals" dips 1-3 on the Hot Digital Songs chart (196,000 downloads sold, down 12%, according to Nielsen SoundScan), which it led for five nonconsecutive weeks.

 
The song's continued Hot 100 reign makes for a nice birthday present for Lorde: she'll turn 17 tomorrow.
 
As reported Monday, "Royals" crosses to a debut on the Latin Pop Airplay chart this week, padding a resume that already includes play at formats ranging from alternative and top 40 to adult, R&B and dance. It tops Hot Rock Songs for a 10th week.
 
Miley Cyrus' former two-week Hot 100 No. 1 "Wrecking Ball" rebounds 3-2. It leads Streaming Songs for a sixth cumulative week (8.6 million, down 3%) and becomes her first top five hit on Hot 100 Airplay, pushing 6-5 (114 million, up 7%). The ballad drops 5-10 on Hot Digital Songs (123,000, down 10%).
 

What's this, a man in the Hot 100's top three? Indeed, as, after seven weeks of only women occupying the region, Eminem debuts at No. 3 with "The Monster," featuring Rihanna. The arrival ties for his third-best among 48 career visits, matching the September start of "Berzerk," the lead single from his album "The Marshall Mathers LP 2," which is set to debut at No. 1 on next week's Billboard 200 with the year's second-best sales frame. Eminem has started better on the Hot 100 only with "Not Afraid" (No. 1, 2009) and "Love the Way You Lie," also featuring Rihanna (No. 2, on its way to a seven-week reign, in 2010).
 
"Monster" opens at No. 1 on Hot Digital Songs with 373,000. It's his ninth No. 1 on the chart, tying him with Katy Perry for the second-most leaders in the tally's history. They trail only Rihanna, who, thanks to her featured turn on the song, ups her total to 13. The track also storms onto Streaming Songs at No. 17 (2.3 million first-week streams) and No. 31 on Hot 100 Airplay (37 million, up 265%). On the latter list, it's his second-best start after 2004's "Just Lose It" (No. 17).
 
Fellow tracks from Eminem's new set rank back-to-back-to-back in the Hot 100's top 20: "Berzerk" (25-15); "Survival" (67-16 with Digital Gainer honors, as it increases by 240% to 140,000); and "Rap God" (21-17). (The sales spikes for the three titles reflect both individual purchases of the songs as well as sales via the album pre-order on iTunes through Sunday, Nov. 3). With the pre-purchase of the set, Eminem's four current Hot 100 tracks are all delivered automatically, with the consumer charged for each track as a deposit for the album.)
 
The rapper becomes just the sixth act ever to place at least four songs in the Hot 100's top 20 simultaneously, joining the Beatles (who boasted a record six for two consecutive weeks in April 1964 with "Can't Buy Me Love," "Twist and Shout," "She Loves You," "I Want to Hold Your Hand," Please Please Me," and "I Saw Her Standing There" the first week; the second week they added "Do You Want to Know a Secret" while "I Saw Her Standing There" dropped out of the Top 20), 50 Cent (2005), T-Pain (2007-08), Lil Wayne (2008) and Ludacris (2010). Notably, 50 Cent, T-Pain and Lil Wayne all earned the honor with hits that included featured billings. Thus, Eminem is, amazingly, the first artist since the Beatles, the week of May 16, 1964, to chart four titles in the Hot 100's top 20 all as a lead artist.
 
More honors for Eminem: "Monster" opens atop Hot R&B/Hip-Hop Songs, where, incredibly, it's his first No. 1 among 42 career visits. He'd previously peaked as high as No. 2 with "Rap God," "Berserk" and 2009's "Forever." Rihanna notches her third Hot R&B/Hip-Hop Songs No. 1, following "Take a Bow" (2008) and "Diamonds" (2012-13). "Monster" concurrently begins at No. 1 on Rap Songs, where it's the sixth and fourth leader for Eminem and Rihanna, respectively.
 
Eminem breaks up an all-lead female top three on the Hot 100, as Lorde, Cyrus and Katy Perry ("Roar," see below) had monopolized the region for seven straight weeks. The run ends as the second-longest streak of songs by lead women in the top three, following the record 10 weeks in 1999, courtesy of Brandy, Deborah Cox, Britney Spears, Monica, Cher and Whitney Houston.
 
Perry's former two-week No. 1 "Roar" slides 2-4 on the Hot 100. Of the Hot 100 component charts, it ranks highest on Hot 100 Airplay, where it holds at No. 3 (140 million, down 5%) after reigning for four weeks. Meanwhile, "Unconditionally," the second single from Perry's album "PRISM," which opened atop last week's Billboard 200, climbs 30-25 on the Hot 100 and 33-18 on Hot 100 Airplay (47 million, up 30%) in its second week on each chart.
 
Avicii closes out the Hot 100's top five, as "Wake Me Up!" drops to No. 5 from its No. 4 peak. It stays at its No. 2 highpoint on Hot 100 Airplay (151 million, down 1%) and tops Dance/Electronic Songs for a ninth week.
 
One Direction scores the Hot 100's other top 10 debut this week, as "Story of My Life" starts at No. 6. It enters at No. 2 on Hot Digital Songs (and No. 1 on Pop Digital Songs) with 305,000 and No. 22 on Streaming Songs (1.9 million). The ballad is the boy band's fourth Hot 100 top 10, after last year's "What Makes You Beautiful," which reached No. 4, and "Live While We're Young" (No. 3) and "Best Song Ever," which debuted and peaked at No. 2 in August. "Best" and "Story" introduce One Direction's third studio album "Midnight Memories," due Nov. 25.
 
Rounding out the Hot 100's top 10, Drake's "Hold On, We're Going Home" (featuring Majid Jordan) falls 5-7, although it leads R&B Songs for a sixth week; Imagine Dragons' "Demons" rises 9-8 as the chart's top Airplay Gainer for a second week (81 million, up 18%); OneRepublic's "Counting Stars" retreats 8-9, despite a 31-17 blast on Hot 100 Airplay (47 million, up 30%); and Lady Gaga's No. 4-peaking "Applause" drops 7-10.
 
Visit Billboardbiz tomorrow (Nov. 7), when all rankings, including the Hot 100, Hot Digital Songs, Hot 100 Airplay, Streaming Songs and On-Demand Songs will be refreshed, as they are each Thursday. The latest charts also will appear in the next issue of Billboard magazine (on sale on Friday, Nov. 8).

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