Bob Marley, who has second-largest social media presence for a dead artist (second only to Michael Jackson), reaches a new peak on the Social 50 chart. He rises 37-8 in his 88th week on the list, marking the third time Marley has climbed into the top 10.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
During the charting week, conversation about Marley on Facebook rose by 34% as fans engaged with photos and videos shared from Marley’s history. The chatter included the 33rd anniversary of his last recording session with his band the Wailers, his final appearance in New York (where he played Madison Square Garden on a bill with the Commodores), and his last televised interview. Fan acquisition on the platform jumped 137%, resulting in over 564,000 new fans.
Meanwhile, new “The X Factor” judge Kelly Rowland makes her Social 50 debut (No. 38) following the Sept. 19 debut of the third season of the American version of the competition program. Rowland also made an appearance at the iHeartRadio festival in Vegas on Sept. 20. She enters the tally with 259,000 fans added overall during the charting week.
Avicii achieves his highest Social 50 chart position to date in conjunction with his album "True’s No. 5 debut on the Billboard 200. He moves 26-17, fueled by a 27% increase in plays to his songs across VEVO and YouTube. The increase from 23 million total plays last week to just over 30 million this week is a result of the steady accumulation of views across each of the tracks on True, which were released to his channel during the previous charting period.
Back to the top 10, Miley Cyrus holds at No. 1 for the second week in a row as Justin Timberlake rises 4-2. The latter has been in promotion mode lately, readying the release of his "The 20/20 Experience - 2 of 2" on Sept. 30.
Katy Perry slides 2-3, while Justin Bieber climbs a notch (5-4) over One Direction, who slides 3-5. Taylor Swift remains steady in the rankings at No. 6, as Britney Spears works her way up two slots to No. 7. Rihanna re-enters the top 10 moving 12-9, and Beyonce anchors at No. 10 -- rising one rung.