Grammy Awards Send Sales Surging on Billboard Charts

Mumford and Sons at the Grammys.

AFP

Though Nielsen SoundScan's latest sales tracking week ended at the close of business on Sunday night, Feb. 10 -- the same day as the Grammy Awards -- the Billboard charts still feel the force of music's biggest night.

While we will see the full impact of the show next week (after a full week has passed), let's look at some of the biggest winner's on this week's tallies.

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Mumford & Sons' Babel, which won the album of the year trophy, is the week's biggest selling album directly linked to the awards. It sold 54,000 in the week ending Feb. 10 -- a 50% gain compared to the previous week. It jumps 7-4 on the Billboard 200 chart. The band also earned two performance slots on the show. Mumford performed the album's hit single "I Will Wait" in one, and then participated in an ensemble memorial tribute.

Speaking of "I Will Wait," the song earns the largest unit gain on the Digital Songs chart, flying from No. 34 to No. 12 with 104,000 (up by 48,000 units -- a 116% increase).

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Babel should continue to grow in sales throughout the week and onto next week's Billboard 200 chart.

Back on the Billboard 200, performer and nominee Bruno Mars gains with his album Unorthodox Jukebox (6-8 with 41,000; up 10%). He performed "Locked Out of Heaven" on the show, with Sting, and the tune earned a 5% sales gain in downloads (109,000 for the week total).

At No. 10 on the Billboard 200 is performer and nominee the Lumineers' self-titled set, pushed back one slot with 39,000 (but up 21%). The Grammy Nominees 2013 compilation climbs 14-11 (37,000; up 52%) and show-opener Taylor Swift gains by 20% with her Red album (10-12 with 35,000).

In the top 50 on the Billboard 200 chart, a total of 18 albums sport gains courtesy of either a performance or a broadcast win.

fun.'s Some Nights rises 25-14 with 30,000 (up 87%) after winning two trophies (best new artist, song of the year) and a performance of the set's "Carry On."

Other album gainers include: Rihanna's Unapologetic (19-17; 24,000; up 27%), Maroon 5's Overexposed (32-20; 22,000 - up 59%), Adele's 21 (18-22; 22,000 - up 14%), Hunter Hayes' self-titled set (37-27; 19,000 - up 46%) and the Black Keys' El Camino (41-29; 18,000 - up 72%). Ed Sheeran, who performed with Elton John, rises 28-32 with his + album (up 11%).

Also sporting increases: Alicia Keys' Girl On Fire (31-33; 17,000 - up 16%), Mumford & Sons' Sigh No More (44-39; 14,000 - up 37%), Carrie Underwood's Blown Away (34-41; 14,000 - up 5%), Alabama Shakes' Boys & Girls (79-43; 13,000 - up 149%), Frank Ocean's Channel Orange (85-46; 12,000 - up 140%) and Kelly Clarkson's Hits: Chapter One (49-48; 11,000 - up 20%).

All of the above-mentioned acts performed on the show, save for Adele, who won the first award of the night and also presented one category.

In terms of digital songs, many of the same acts earned big jumps in track download sales.

Though Bruno Mars didn't perform his latest single "When I Was Your Man" on the Grammy Awards, it continues to rise, climbing 7-4 on the Digital Songs chart with 159,000 (up 52%). The Lumineers' "Ho Hey," which was performed on the show, is pushed back one slot to No. 6, but gains by 25% to 147,000.

Other songs performed on the show that see increases: Maroon 5's "Daylight" (10-7; 121,000 - up 28%), Justin Timberlake's "Suit & Tie" (11-8; 120,000 - up 33%), Alicia Keys' "Girl On Fire" (12-11; 108,000 - up 22%) and Ed Sheeran's "The A Team" (44-23; 68,000 - up 59%).

Rihanna performed her latest single, "Stay" (featuring Mikky Ekko), and it sees a dramatic 289% gain in sales -- debuting at No. 25 on the chart with 67,000. It sold just 17,000 the week previous.

Other notable gaining songs include fun's "Carry On" (74-28; 63,000 - up 138%), "We Are Young" (a re-entry at No. 34 with 57,000; up 182%) and "Some Nights" (49-39; 53,000 - up 40%). While only "Carry On" was performed on the show, "We Are Young" won for best song, while "Some Nights" was heard on the broadcast multiple times.

Miguel's "Adorn" makes a splashy return to the chart, re-entering at No. 50 with 44,000 (up 229%) -- its best sales week yet. The song's previous best sales week came in late September of last year, when it moved 32,000. "Adorn" was performed on the show and won the best R&B song award.

Record of the year winner "Somebody That I Used to Know," by Gotye featuring Kimbra, also re-enters. It comes back at No. 54 with 37,000 (up 101%).

Overall album sales in this past chart week (ending Feb. 10) totaled 5.81 million units, up 11% compared with the sum last week (5.25 million) and down 15% compared with the comparable sales week of 2012 (6.83 million). Year to date album sales stand at 32.30 million, down 5% compared to the same total at this point last year (33.99 million).

Digital track sales this past week totaled 27.32 million downloads, up 6% compared with last week (25.80 million) and down 6% stacked next to the comparable week of 2012 (28.93 million). Year to date track sales are at 170.97 million, up less than 1% compared to the same total at this point last year (170.54 million).

Questions? Comments? Let us know: @billboardbiz

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