A new song by Usher will be the prize at the bottom of select cereal boxes. Starting Tuesday, a exclusive single will be available for download with specially-marked Honey Nut Cheerios packages purchased at Walmart stores across the country.
The track is called "Clueless" and comes amidst a prolonged wait for the singer's new album, UR.
The promotion follows a commercial released in August that features Usher's "She Came To Give It To You." That clip shows Usher practicing his dance moves when the cereal's mascot, Buzz The Bee, joins him to discuss the healthy benefits of Honey Nut Cheerios via dance moves. Watch it here: