Winners of the Billboard Latin Music Marketing Awards were announced Tuesday at the 2014 Billboard Latin Music Conference. They included Honey Bunches of Oats, State Farm and RadioShack.
Powered by CLIO and sponsored by Telemundo and Mun2, the awards showcase the U.S. Hispanic connection with music and artists in campaigns in several categories. The event, held at the JW Marriott Marquis was, hosted by TV personality Ana Maria Canseco.
The best branded entertainment campaign went to Honey Bunches of Oats for their "Smile While You Shake It" campaign, which was submitted by Starcom Mediavest Group. The award was accepted on behalf of Michael Foley, senior brand manager, US Hispanic & Export, Post Foods.
"It really does take a village," Foley said. "There is a huge team of people behind the scenes to really make this happen.”
The best digital campaign of the year went to "Fan Pass 2" - State Farm submitted by: Alma DDB. The campaign features Bachata star Prince Royce. The best integrated campaign went to "Alocate with RadioShack & SOL Republic,” which was submitted by RadioShack.
The best public relations campaign, “Sex, _____ & Rock'n'Roll--Rock'n' roll festival,” which was part of a anti-drug campaign. Gloria Estefan's "The Standards" also won in the same category.
In the touring category, two campaigns took home prizes including Avianca/Concert Rooftop-McDonald's submitted by Alma DDB and Batalla-Milk* submitted by Grupo Gallegos.
A panel of top executives from agencies and brands announced the winners. The prizes honor groundbreaking work that exemplifies the collaboration between music, artists, and brands within the Latin marketplace
The Billboard Latin Music Marketing Awards judges are Luis Miguel Messianu, president and chief creative officer, Alma; Alex Lopez Negrete, president and CEO, Lopez Negrete Communications; Pablo Buffagni, chief creative officer, Grupo Gallegos; Carlos Munoz, vice president, Group Account Director, LatinWorks; Leticia Juárez, Partner, Marketing & Client Services, Castells & Asociados and Leila Cobo, executive director of Latin Content and Programming, Billboard.