Clear Channel Announces iHeartRadio Country Festival in Austin with Luke Bryan, Carrie Underwood

Clear Channel Media and Entertainment got such an overwhelming response to country music performers during the iHeartRadio Music Festivals, they've decided to start one geared toward country fans.

The first iHeartRadio Country Festival will be held March 29 in Austin, Texas, with Luke Bryan, Jason Aldean, Eric Church, Carrie Underwood, Lady Antebellum and Florida Georgia Line heading up the initial lineup.

News of the festival was first reported by Billboard last September, when John Sykes, Clear Channel president of entertainment enterprises and Tom Poleman, Clear Channel President of national programming platforms, indicated that they are in the planning stages of producing a country music festival for March 2014, to take place in Austin.

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Poleman laughed when approached about the country festival rumor. “Yeah, we haven’t quite announced that yet. Shhh. But yeah, we may or may not be doing that,” Poleman told Billboard.

Sykes had a similar response to a question about whether Clear Channel was prepping its own VMA-esque music awards show, to air later this year with an unconfirmed broadcast partner. “We are thinking about that. You’re a good reporter.”

Clear Channel is giving listeners across its more than 120 country stations a chance to win their way to Austin when a six-week promotion kicks off next week.

Other artists scheduled to perform include Hunter Hayes and Jake Owen with more to be announced later. Fans who can't attend can watch the festival via stream on the websites of Clear Channel and its stations.

Questions? Comments? Let us know: @billboardbiz

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