Backbeat Byte: Frank Ferrer, Jim Rotolo and More New York Rockers Come Out in Support of Harley-Davidson Grand Opening

Pictured from left: Jim Rotolo and Raven, both on-air hosts for Sirius/XM; Harley Davidson senior VP and global chief marketing officer Mark-Hans Richer; Guns N' Roses drummer Frank Ferrer; Ernie Papp, vocalist for local New York rock outfit Ten Ton Mojo; Chloe Valentine who heads up her own firm Artists by Chloe; Guy Ward from the nycliverock.com (Photo: Ken Pierce)

A New York City Harley-Davidson franchisee built upon the branding of the Harley-Davidson corporation by closely aligning itself with the local rock music community at its Grand Opening Party in December. Playing off the branding which the motorcycle manufacturer did to celebrate its 110th anniversary, which included a concert that features artists like ZZ Top, the Doobie Brothers, Joan Jett & the Blackhearts and the Dropkick Murphys; and sponsoring Kid Rock's "Rebel Soul" in 2013, the grand opening of the downtown Harley Davidson showroom on lower Broadway on Dec. 12 was attended by a host of NYC rockers and other local luminaries.

Pictured from left: Jim Rotolo and Raven, both on-air hosts for  Sirius/XM; Harley Davidson senior VP and global chief marketing officer Mark-Hans Richer; Guns N' Roses drummer Frank Ferrer; Ernie Papp, vocalist for local New York rock outfit Ten Ton Mojo; Chloe Valentine who heads up her own firm Artists by Chloe; and Guy Ward from the nycliverock.com.

Questions? Comments? Let us know: @billboardbiz

Print