The Panel

Marcie Allen
Founder/president, MAC Presents

Lori Feldman
Senior VP of brand partnerships & music licensing, Warner Bros. Records

Marcus Peterzell
EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds

Bozoma Saint John
Director of cultural branding, PepsiCo

Russell Wallach
President of media & sponsorships, Live Nation

The video excerpt above is from the Billboard Roundtable on Brands & Music from the latest issue of Billboard. Pick up this issue here to read the full-report.

Buy The Issue • Subscribe To Billboard • iPad Edition

In part four of Billboard's Brands & Music Roundtable video series, our panel considers how brands can partner with the exploding EDM music market; also, lessons from Jay Z's groundbreaking Samsung partnership. 

With sponsorship spending on music festivals, events and tours expected to reach a record $1.3 billion in 2013, according to analytics firm IEG, Billboard gathered five thought leaders -- MAC Presents' Marcie Allen, Warner Bros. Records' Lori Feldman, Ketchum Sports and Entertainment's Marcus Peterzell, PepsiCo's Bozoma Saint John and Live Nation's Russell Wallach -- representing key sectors of the branding and music industries to the Billboard studio in New York to discuss the challenges and opportunities of the future. 

Billboard Roundtable: Top Music & Branding Execs Discuss a $1.3 Billion Market

Billboard Roundtable Part 2: Bruno Mars, the Super Bowl, Big Data

Billboard Roundtable Part 3: Miley Cyrus' Marketability,
Music Discovery Platforms

Check back with Billboard.biz later this week for more video highlights from our Brands & Music Roundtable discussion. 


Pick up the new edition of Billboard with the full
Brands & Music Roundtable report HERE

See MAC Presents' Marcie Allen, Warner Bros. Records' Lori Feldman and Live Nation's Russell Wallach at Billboard's 2013 Touring Conference & Awards Nov. 13-14 in New York City.  (Use promo code 'BIZ13' to get a special discount.)

 

 

Join the conversation Print

Tagged