Founder/president, MAC Presents
Senior VP of brand partnerships & music licensing, Warner Bros. Records
EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds
Bozoma Saint John
Director of cultural branding, PepsiCo
President of media & sponsorships, Live Nation
The video excerpt above is from the Billboard Roundtable on Brands & Music from the latest issue of Billboard. Pick up this issue here to read the full-report.
With sponsorship spending on music festivals, events and tours expected to reach a record $1.3 billion in 2013, according to analytics firm IEG, Billboard gathered five thought leaders -- MAC Presents' Marcie Allen, Warner Bros. Records' Lori Feldman, Ketchum Sports and Entertainment's Marcus Peterzell, PepsiCo's Bozoma Saint John and Live Nation's Russell Wallach -- representing key sectors of the branding and music industries to the Billboard studio in New York to discuss the challenges and opportunities of the future.
In part two of this four-part video series, our Brands & Music Roundtable discusses the selection of Bruno Mars for the 2014 Pepsi Super Bowl Halftime Show and examines how research, focus groups and big data can inform how brands and artists are paired.
Check back with Billboard.biz this week when more video highlights from the roundtable's discussion will be broken out focusing on such topics as the growth of sponsorships in the live music sector; the ramifications of the Jay Z-Samsung deal; the marketability of Miley Cyrus; music discovery platforms; the potential of EDM sponsorships; and more.
Pick up the new edition of Billboard with the full
Brands & Music Roundtable report HERE
See MAC Presents' Marcie Allen, Warner Bros. Records' Lori Feldman and Live Nation's Russell Wallach at Billboard's 2013 Touring Conference & Awards Nov. 13-14 in New York City. (Use promo code 'BIZ13' to get a special discount.)