Gloria Trevi Re-Ups with Universal, Stars in New Soap Opera

Just a few weeks ago, Mexican pop star Gloria Trevi announced she was a free agent.

“The contract [with Universal] is over and I am in conversations with various labels, including Universal,” Trevi told Billboard before her performance at the Acapulco Festival June 2. “I am free at this time.”

Now, Trevi is back with Universal, Billboard has learned.

This week, the artist re-upped with her label, with plans to release her new studio album, De Película, later this Fall.

At the same time, the controversial star will gain new visibility thanks to her first starring role on a soap opera. Titled “Libre Para Amarte” (Free To Love You), the daily primetime soap began to air on Televisa June 17 and will air here on Univision at a later date.
“Since the end of 2012 up until this time, I’ve worked shoulder to shoulder with Gloria in the A&R of her upcoming album, which we’ll release in a few months and is a fundamental part of the first soap opera she stars in,” said Jesus López, chairman/CEO of Universal Music Latin America/Iberian Penninsula. “I, along with the UMLE team, am very pleased that Gloria has decided to extend our contractual relationship.”

López first worked with Trevi back in 1989 when he was at BMG. Trevi would eventually sign with Univision Records which in turn was acquired by Universal several years ago. But Trevi had been in conversations with various labels after her Universal contract expired last April.

Now, the new deal covers recordings and also gives UMLE a percentage of non recording business, including sponsorships, endorsements and live performances.

Although Trevi is currently filming her soap opera, she is also performing shows in the U.S. and Mexico as part of her “Agárrate” tour. Upcoming dates include stops at Auditorio Telmex in Guadalajara (June 21), Auditorio Nacional in Mexico City (June 27), Olympic Theater in Chicago (June 28 and 29) and Premios Texas in Austin (Aug. 15).

Trevi rose to fame in Latin America in the 1990s as a rebellious singer, and won the moniker “The Mexican Madonna.” After a rocky period in her life, Trevi returned to recording and touring and to public acceptance, now solidified by her lead role in “Libre Para Amarte.” In a twist, the soap will also feature occasional appearances by Lupillo Rivera, the Regional Mexican singer and brother of the late Jenni Rivera.