Backbeat: Billboard's BBMA Pre-Party With Samsung, Buffalo Jeans, Chevrolet -- Oh, and Prince

Andy Allo, Billboard's Next Big Diva, preforms the BBMA Pre-Party @ Tryst in the Wynn Hotel, Las Vegas (Misha Vladimirskiy)

On Saturday night, Billboard held its official BBMA pre-party at Tryst at the Wynn hotel, sponsored by Samsung, Buffalo Jeans, Chevrolet and Las Vegas Convention and Visitors Authority.

Executives from all of those companies and many others were in the house to hear a hot DJ set from Rashida and a set from Andy Allo, winner of Billboard's Next Big Diva contest – and none other than Prince, who has been a sort of mentor to Allo and came by to check out her set shortly after sound-checking for his performance at the Billboard Music Awards.

Chevrolet's Rose Clay and Matt Scarlet, Guggenheim's Jay Goldberg, Chevrolet's Molly Peck and Kellee Montgomery attend the BBMA Pre-Party (Photo: Misha Vladimirskiy)

From left: Bob Weil (Billboard) Eric Zimostad (Shazam), Katie Morse (Billboard), Silvio Pietroluongo (Billboard) and Mark Sartoris (Shazam), attend the BBMA Pre-Party (Photo: Misha Vladimirskiy)

From left: Billboard's Cebele Marquez, Beats Electronic's Erika Priestley, Jay Goldberg and Pepsi's Bozoma Saint John attend the BBMA Pre-Party (Photo: Misha Vladimirskiy)

Allo, who played with Prince’s band on two tours in 2011 before focusing on her own career, performed a rousing set of originals spiced up with a couple of surprise covers: The Knack’s “My Sharona” and Parliament’s “Tear the Roof Off the Sucker.” She’s a stellar singer and a mean guitarist, and was backed by a tight six-piece band in matching outfits that had a sort of big-fringe motif. Prince’s manager Julia Ramadan and his current band were in the house showing their support as well. (Prince allowed no photos.)

FCC Chairman Julius Genachowski and Rachel Goslins, Executive Director of the President's Committee on the Arts and Humanities, attend the BBMA Pre-Party (Photo: Misha Vladimirskiy)

Taj Hosseini (PMK-BMC) and Rick Faigan (Paradigm) (Photo: Misha Vladimirskiy)

From left: Aki Kaneko (Billboard), Jeff Anthony (Iron Mountain) and Steve Nottingham (Iron Mountain) (Photo: Misha Vladimirskiy)

Just a few of the people soaking up the vibes were Guggenheim’s Ross Levinsohn and Gail Evertz, Chevrolet’s Molly Peck, Matt Scarlet, and Kellee Montgomery; Pepsi’s Bozoma Saint John; Beats Electronics’ Erika Priestley; Fuse/MSG’s Liana Huth; Sprint's Andrea Molette, Harman's Aaron Simon, Group M's Jennifer Hageny; Shazam’s Mark Sartoris and Erik Zimostad; and many other Billboard, Prometheus and Guggenheim execs.

From left: Daniel Burress, Tim Finch, Katy Finch and Simba Sabau attend the BBMA Pre-Party (Photo: Misha Vladimirskiy)

Bruce Weldyn (Giorgio Armani) and Judy Ku (Giorgio Armani)  (Photo: Misha Vladimirskiy)

Questions? Comments? Let us know: @billboardbiz

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