A campaign for Honey Bunches of Oats starring bilingual urban bachata star Prince Royce; the marketing effort for Juanes’ MTV Unplugged album, and a MasterCard digital and social platform featuring EMI Mexico artists will compete for Best Campaign of the Year at The Billboard Latin Music Marketing Awards.
The Campaign of the Year Award winner, and winners for the Best Online and Social Campaign, Best Tour Sponorship Campaign, and Best TV Campaign categories will be announced at the Billboard Latin Music Marketing Awards reception on Tuesday, April 23rd during the 2013 Billboard Latin Music Conference and Awards Presented by State Farm® in Association with Pepsi.
“Brands continue to be drivers of great music, especially now that the market has recognized the power of the Hispanic consumer. We’re very excited to once again recognize campaigns that are innovative and effective in integrating music and artists and reaching their target audience,” said Leila Cobo, Executive Director for Latin Content and Programming for Billboard. All submissions for the Billboard Latin Music Marketing Awards were judged by a panel of music industry experts in the areas of innovation, creativity, content and measurement.
The award reception is the climatic event of The Marketing Exchange, hosted by Telemundo and mun2, which features unique and exciting programming dedicated to the ins and outs of branding, sponsorships and partnerships. The Billboard Latin Music Marketing Awards are part of the 24th annual Billboard Latin Music Conference Presented by State Farm® in Association with Pepsi that takes place from April 22 to 25 at the JW Marriott Marquis in Miami, Florida. For more information, please visit: http://www.BillboardLatinConference.com
The finalists for the third annual Billboard Latin Music Marketing Awards are:
BEST CAMPAIGN OF THE YEAR
Honey Bunches of Oats XL Alliance Positive Mix Prince Royce
Mastercard México EMI México Priceless Music Various Artists
MTV Unplugged Universal Music Latin Juanes MTV Unplugged Marketing Campaign Juanes
BEST ONLINE OR SOCIAL CAMPAIGN
Coke MRY Coca-Cola Mix On, Jason Derulo, Alyssa Bernal, Joey Montana, Maffio
Spanish Broadcasting Systems SBS Radio Network: Live Video Chat Series Multiple Artists
Pepsi/American Family Insurance Terra NetworksTerra Live Music in Concert with Alejandro Sanz Alejandro Sanz
BEST TOUR SPONSORSHIP CAMPAIGN
Net 10 Cardenas Marketing Network Net 10 Wireless Presents the Gigan3s Tour Marc Anthony, Chayanne, Marco A. Solis
State Farm The Marketing Arm JLO and Enrique Summer Tou rEnrique Iglesias/Jennifer Lopez
ATT Sony Music Entertainment LatinThe Formula: Romeo Santos + AT&TRomeo Santos
BEST TV CAMPAIGN
ATT Sony Music Entertainment Latin The Formula: Romeo Santos + AT&T Romeo Santos
Cok eUniversal Music Olympics (Coke Moves to the Beat) Belanova
Coke Universal Music Xmas Coca-Cola Bisbal David Bisbal