It was a full day of networking under the sun as the unofficial Miami Music Week’s second day got underway, with news of SFX Entertainment acquiring a 75% stake in ID&T, which was valued at $130 million for the deal, making the rounds throughout the dance music industry.
“I thought it would be 100%,” said one promoter. “But man, that’s still a lot of money.”
SFX feted all its new acquisitions at a lunchtime cocktail reception at The Delano. Robert F.X. Sillerman himself was on the scene, staying out of the sun in a cabana flanked by his consigliore, former boxing promoter Shelley Finkel, and Chris Stephenson, CMO of SFX and former CMO of Interscope. The Beatport crew took the adjacent cabana, including CEO Matthew Adell, COO Lloyd Starr, and Executive Creative Director Clark Warner. Adell said the team was “psyched” to be working with ID&T and its “creative and professional” founder, Duncan Stutterheim. Disco Donnie Estopinal, whose Disco Donnie Presents was SFX’s first EDM get, made the rounds in a Mets T-shirt with the mustached silhouette of Keith Hernandez.
Down the road at the W, The SiriusXM Lounge took its usual space next to the expansive pool area, hosting live performances and distributing swag from a suite of sponsors, including old reliable Armani Exchange, Trident gum, Sol Republic headphones, Vita Coco coconut water, and Motorola, which was hyping its new P4000 Power Pack under the tagline “Power ‘Til The Break of Dawn.” Ferry Corsten, Krewella and Calvin Harris played DJ sets, and when Afrojack turned up unannounced, he even hopped on the decks with Harris. Roc Nation artist Alexis Jordan showed up to court the dance audience behind her new Sia-penned, Stargate-produced track “Acid Rain,” which samples Bingo Players’ aggressive electro-house track “Rattle.”
Jamie xx spins at the Red Bull Guest House during Miami Music Week.
“Vocally, [Sia] challenges me, and she writes her songs to have a story behind them,” said former “America’s Got Talent” contestant Jordan. “I recorded it last year, but it’s grown on me so much, I think I love it more now.”
The Red Bull Guest House, aka the temporarily rebranded Dream Hotel, got packed to (still manageable) capacity early for buzzy underground party stream Boiler Room’s shindig, which featured sets by Detroit original Carl Craig, Bicep and Jamie xx of the xx. The party also welcomed Australian site inthemix to the U.S., which announced its media partnership with Ultra Music Festival earlier in the day. No one does branded hospitality -- heck, general marketing -- quite like Red Bull, which offered guests Haagen Dazs Gelato distributed by showgirls in soda jerk outfits, $3 hot dogs and Pop Chips, and free haircuts by stylists from L.A. shop Black Banditz. (Tattoos were also planned, but the Miami health inspector put the temporary brakes on.) The hotel’s 108 rooms went to friends and family of Red Bull gratis, perhaps the best show of industry hospitality of all.
Many of the industry’s top dogs closed the day with dinner at Soho Beach House’s Cecconis, at the invite of management company Little Empire’s Stephanie LaFera, social media agency The Audience’s Oliver Luckett, and law firm Reed Smith’s Ed Shapiro. Little Empire artist Kaskade, Patrick Moxey and David Waxman of Ultra Records, Joel Zimmerman of William Morris, Randy Reed and Andrew Goldstone of Red Light, Mike Bindra and Laura DePalma of Made Event, Chris Stephenson of SFX, Eric Prydz manager Michael Sershall, artist Lucky Date, and about 20 more power players dined at tables alongside Florence Welch and Russell Simmons (who just happened to be there), while Paul Oakenfold played a banging set (perhaps too banging?) outside in the beachfront lounge. It was a gloriously strange cluster-youknowwhat that could only happen in Miami in March.