Justin Timberlake's Promotional Run-Up to 'The 20/20 Experience': A Timeline

February 23, 2013:
JT gives an exclusive, in-depth interview on the prestigious English chat program "The Jonathan Ross Show."

February 24, 2013:
Justin's European invasion continues with a performance on the popular German entertainment TV show "Wetten, dass... ?"

February 26, 2013:
It's announced that Timberlake will collaborate with Marcus Mumford on the soundtrack for the Coen Brothers' film "Inside Llewyn Davis," in which Timberlake also stars.

March 9, 2013:
Justin hosts "Saturday Night Live" for the fifth time, joining the hallowed ranks of Steve Martin, Paul Simon, Chevy Chase, Candice Bergen, Alec Baldwin, Tom Hanks, and Martin Short, all of whom deigned to appear in a skit with Timberlake. JT's mojo also blesses the show with its best ratings in 14 months. Performing "Suit and Tie" with Jay-Z, Timberlake changes a lyric to "My hit's so sick/Got rappers acting dramatic," which the blogosphere interprets as a dis to Kanye West after the rapper criticized the song in February at a London concert; speculation on the potential superstar beef goes viral. JT later calms the situation by telling Jimmy Fallon, "I love Kanye!"

"As the [television] plan started to come together, it was like, instead of doing the single on every one of these performances, why don't we perform a different song?" Wright says. "We figured at some point the album would in some way get out, but we kind of wanted to deliver it to them first in visual way. So [between] the Grammys, the Brit Awards, 'Wetten, dass... ?,' 'SNL' and 'Fallon,' it was like, let's deliver a bunch of new records. The theory was that by the time we got to the release of the album, at least half of it would have been performed on major TV platforms."

March 10, 2013:
A mysterious set of surprisingly edgy -- but official -- dance remixes of "Suit & Tie" set electronic-music blogs agog, showing Timberlake can cause a stir in both the mainstream and underground simultaneously.

March 11, 2013:
The 20/20 Experience begins streaming in full online via iTunes. Reports circulate that the album might move at least 500,000 copies in its first week, probably securing Timberlake his second No. 1 album on the Billboard 200 chart (and an instant Gold certification). Leaving no opportunity to make sure every single human being know he's releasing a new album, Timberlake also commences an entire week of appearances on "Late Night with Jimmy Fallon," playing "Mirrors," "Pusher Love Girl," and yes, even "SexyBack" again (albeit in a barbershop quartet performance).