CES 2013 Backbeat: Alicia Keys Headlines Monster Products' Star-Studded Party
Chris Morris

Alicia Keys had a busy Wednesday evening. After performing at the People's Choice Awards, she hopped a plane and headed to Vegas, where she headlined a star-studded party for Monster Products.

Check Out All Our CES Coverage Right Here

As it does every year for its retailer awards at the end of CES, Monster packed in the celebrities with a mix of fans of its product and well known "brand evangelists" to showcase its products for its retail partners and other showgoers.

The Monster Party is always the biggest at CES and this year was no exception. This year's crop of endorser/evangelists includes Xzibit, Sheila E, Javier Colon (the season one winner of The Voice ) and model/actor Tyson Beckford, who took a more prominent role than the others on stage.


Tyson Beckford walks the red carpet at Monster Product's event (Photo: Chris Morris)

Beckford led a fashion show of the company's new headphone line, with roughly two dozen models showing off the fashion-centric headphones, which carry names like Diesel and DNA.

The Red Carpet was a mix of athletes, musicians and others. Producers the Avila Brothers made an appearance, as did Olympians Jeneba Tarmoh (winner of the gold metal in the 4x1 relay) and Kellie Wells (who took home the bronze in 100-meter hurdles). Dave Scott, choreographer/producer of Stomp The Yard, was also in the house.


From L-R: Gold medal winner Jeneba Tarmoh, Kelly Slingerland and bronze medalist Kellie Willis (Photo: Chris Morris)

And while they didn't walk the red carpet, Monster said other attendees included Janet Jackson, actor Danny DeVito, Lil Romeo and Barry Sanders.

Monster has had a celebrity-fueled CES so far. Earlier this week, at its pre-show press conference, the company brought out Nick Cannon, Sugar Ray Leonard and 6-time Pro Bowler and 2009 Super Bowl MVP Drew Brees (who also made a cameo last night in a pre-recorded spot).

newsletter
Head HERE to subscribe to Billboard's free music-business newsletters:
Breaking News, Touring, Top 40, Country and many more.

Questions? Comments? Let us know: @billboardbiz

Print