Sony BMG Entertainment has entered into an exclusive partnership with Starwood Hotels & Resorts Worldwide to develop uniquely branded music-and entertainment-based programming for hotels that fall under the Starwood banner.

Under the long-term deal, Sony BMG will work closely with Starwood to create in-house song playlists, digital music stores, in-room TV offerings, customized compilation albums, live entertainment experiences and more. The program will be implemented in such U.S. Starwood hotels as Sheraton, W Hotels, Westin, Four Points, Le Meridien, St. Regis and Luxury Collection brands. A global expansion is planned for later this year.

Click here for the full story, including the strategy to integrate music into the Starwood properties, the development of compilations CDs, and the plan for an exclusive in-house live music.

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