Billboard Veteran Returns to Brand
Howard Appelbaum has been named vice president and publisher of Billboard. Appelbaum first came to Billboard in 1998 as associate publisher of Marketing for Billboard, and was quickly promoted to vice president of licensing and events Nielsen Business Media, a division of Billboard's parent company Nielsen.
Appelbaum takes over from previous Billboard publisher John Kilullen. In his new role, Appelbaum manages all aspects of the Billboard business including editorial, charts, digital and mobile initiatives, advertising sales, and face-to-face events. He also continues to oversee Nielsen Business Media's Licensing Group, which grew over 300% in profitability under his leadership through strategic deals with top television and radio networks, Web sites, newspapers, e-Tailers and consumer product companies. In his Billboard duties, Appelbaum reports Gerry Byrne, senor vp of the recently created Entertainment Group, which includes Billboard, The Hollywood Reporter Backstage, ShoWest among other Nielsen brands.
Billboard's existing leadership, including group editorial director Tamara Conniff, vice president and associate publisher Brian Kennedy, and executive editor Bill Werde, remain in place.
In addition, Eric Mika has been named vice president and publisher of The Hollywood Reporter and Andrew Bilbao has been promoted to vice president and COO of the Entertainment Group.
While in role as head of licensing, Appelbaurm was responsible for launching 16 new events such as Media and Money - a high profile conference produced by Nielsen and Dow Jones, and Mobile Entertainment Live! - a major tradeshow seminar for CTIA - The Wireless Association. Appelbaum expanded Billboard's presence internationally with licensing deals in Turkey and Russia, and developed innovative agreements with global companies including Hanshin Content Links Corporation, a Japanese company that operates Billboard Live clubs in Japan. He forged a strategic alliance with AEG Live, one of the leading providers of live entertainment that is now expanding existing Billboard-branded live events and will soon create new Billboard concerts, festivals and televised awards shows around the world. In addition, he was instrumental in creating a deal with Telemundo to broadcast the annual Billboard Latin Music Awards show.
Industry veteran Bilbao has been with Nielsen since July 2003 and was most recently vice president/general manager of the Music & Literary and Film & Performing Arts Groups. As VP/COO of the Entertainment Group, Bilbao oversees the day-to-day operations of the entire portfolio of businesses. His responsibilities include developing strategies and operating plans that reflect the overall vision and goals for the business. This will involve building an infrastructure to achieve objectives and providing financial and operational leadership to improve and maintain the effectiveness of the group.
Prior to joining Nielsen Business Media in January 2007 as senior vice president and managing director of International for The Hollywood Reporter, Mika was vice president and managing director for Variety where he oversaw business operations in Europe, the Middle East, Asia, and Latin America. In his new role, Mika responsible for all aspects of the brand, including day-to-day leadership of the sales, marketing, operational and editorial teams, brand development and P&L management.