Shoppers wandering into a suburban Limited Too outlet or a downtown American Apparel store will now have the opportunity to pick up more than the perfect pair of leggings.

The Limited Too is the exclusive brick-and-mortar retailer of Jordan Pruitt's sophomore album, "Permission to Fly" (Hollywood Records) through Aug. 22. American Apparel has exclusive rights to French singer Sebastien Tellier's album "Sexuality" through Sept. 30.

It seems like a counterintuitive move. U.S. album sales sank another 11% during the first half of 2008 from a year earlier, according to Nielsen SoundScan. That included a 16.3% plunge in CD sales. Against that grim backdrop, leading nontraditional music retailer Starbucks revealed in June that it plans to scale back on its in-store sales of CDs.

So what's motivating some retailers to move in the opposite direction and seek opportunities to peddle music on shiny discs?

Click here for the full story, including how CDs are being used in broader branding and marketing efforts, the scale and specialization of the programs and more.