Billboard will be participating in a number of events throughout Advertising Week, an annual gathering of advertising and media leaders in New York. All Billboard events will take place at the Nokia Theatre.

On Sept. 23, Billboard and Yahoo will present an evening of live music featuring Clique Girlz, CHIEF, Carrie Rodriguez, the Break and Repair Method, Carter's Chord and Young Steff. An invitation is required to attend the event, which kicks off at 8 p.m.

At 11 a.m. Sept. 25, editorial director Bill Werde will moderate a showcase, "Bands & Brands: Anatomy of a Deal," presented by the Assn. of Music Publishers.

The event features a presentation by Jose Cabaco, chief creative officer at Euro RSCG North America, and Fabien Moreau, chief marketing officer of record label the Hours, with both discussing their recent partnership.

Lou Reed's manager Tom Sarig will then talk about Reed's involvement in a recent Cartier project and the evolution between artists and brands.

Finally, Grey Group senior VP/director of music Josh Rabinowitz will discuss a recent contest held to find a new song for use by Pantene and then introduce contest winner Rosi Golan, who will perform her track, "Shine."

After the "Bands & Brands" panel, Billboard will present a conversation between former editorial director Tamara Conniff and musician Jon Bon Jovi. The discussion will begin at noon.

Registration for the panels is free at advertisingweek.com.