Polaroid signed Lady Gaga to a multi-year partnership in which the pop star will serve as creative director for a specialty line of Polaroid Imaging products. Lady Gaga will be at the Polaroid booth at CES in Las Vegas 10:45 am pacific "to talk about her new creative and business relationship with the Polaroid brand," according to a press release announcing the partnership. New products by Polaroid and Lady Gaga are to hit stores starting in late 2010.