The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands at Billboard and AdWeek's Music & Advertising event.

Kid Rock has been confirmed for an afternoon keynote for the conference, which will be held on June 15 and 16 in New York's Edison Ballroom. Rock's Q&A with Billboard editorial director Bill Werde will be on June 15.

Rock will speak about his continuing brand relationship with Jim Beam, which has sponsored his tours and will be working as a partner on his next album, due later this year. And of course, he will discuss a career marked by bold artistry and controversy at almost every turn. Rock has sold more than 22 million albums in the U.S alone, and is responsible for hits including "Bawitdaba," "Picture" (with Sheryl Crow) and "All Summer Long."

The Music & Advertising event launched in 2009 and focuses on the very lucrative and creative nexus between music and the brand space: what deals are working, how to get your music into brand campaigns, who the players are in the space, and more. Last year's event sold out.

This year's event also features executives and agencies representing brands including Cotton, Lexus, Electronic Arts, Apple, Nike, Coke, Honda, Nokia, Target, ESPN, Bacardi, Gatorade, Land Rover, NASCAR, Diet Coke, NHL, Starbucks, LG, MTV and Oreo.

For more information or to register go to Billboardevents.com. For full Music & Advertising coverage, click here.