Name: Steve Jett
Title: National Marketing Communications Manager, Lexus Division - Toyota Motor Sales
Panel: Lexus Case Study on Tues., June 15, from 2:35pm - 3:20pm.
For more information visit Billboardevents.com.
What's the last album you bought?
Two albums. Train “Hey, Soul Sister” and some old school stuff – Journey.
Do you Twitter? If so, how often? If not, why not?
I don't twitter. Never got into it. Felt more fad than real communication. May reconsider at some point.
What's been the best use of music in advertising you've recently seen?
Some of the Kia advertising has some cool music applications. I liked how Aerosmith was used for Cadillac a few years ago. A couple of old school examples that I was always impressed with: Nike's use of the Beatle's "Revolution" in the mid-80's - Heard it really drove sales up. And the use of Marvin Gaye's "Heard it through the Grape Vine" in the old claymation California Raisin ads always stand out in my mind.
At this moment in time, what most worries and encourages you about the music business?
Biggest worry: Recording industry control over artist's final product. Critical that they are given the latitude to truly create.
What is the most significant moment in the history of music and advertising?
Tough question. Probably the advent of TV. Prior to that, advertising senses were either sound or picture but not together. The ability to combine music with TV allowed the senses to go to a new place. It would be virtually impossible today to sell or communicate a brand message without the use of music to stir the right emotional feel.
For more information on the upcoming Billboard and Adweek Music & Advertising event, which runs June 15-16 in New York, visit Billboardevents.com.
For full Music & Advertising coverage, click here.
Name: Steve Jett