Name: Lori Lambert
Title: senior VP strategic alliances, Universal Motown Republic Group
Panel: Lexus Case Study on Tues., June 15, from 2:35pm - 3:20pm.

For more information visit Billboardevents.com.

What's the last album you bought?
Jeff Bridges soundtrack to "Crazy Heart". I just had to have it.

Do you Twitter? If so, how often? If not, why not?
I am on Twitter, but just so I could understand the phenomenon. Frankly, the whole thing bores me with it's self-indulgence.

What's been the best use of music in advertising you've recently seen?
Love the new spot for Palm, with Edward Sharpe and the Magnetic Zeroes, "Home." Of course, the Lincoln spots w/Shiny Toy Guns never get old. That was a fantastic project we did with the band and Creative License.

At this moment in time, what most worries and encourages you about the music business?
I'm worried that the younger people will lose their motivation because moving up in the business, especially at the labels right now, is a Herculean task. When I started the field was so fertile with opportunities to grow and learn and advance.

What is the most significant moment in the history of music and advertising?
The day I started a strategic marketing department at Epic Records in 1997. No seriously, when I heard "Start Me Up" by the Rolling Stones licensed for Microsoft. It blew my mind.


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