The Music & Advertising Conference 2010 ran June 15-16 at the Edison Ballroom in New York. Below, some shots from the event. For full coverage of the Music & Advertising Conference 2010, click here.



Kid Rock sits for a keynote Q&A at the Music & Advertising Conference 2010 on Tues. (June 15). Get a recap of Rock's discussion, which included details on his partnership with Jim Beam and his new record, here.



Devo's Mark Mothersbaugh at Music & Advertising Tues. (June 15) at the Edison Ballroom in New York. Devo was on hand to explain its multilayered collaboration with ad agency Mother LA.



Billboard senior editor Ann Donahue (l) with panelists Kevin McKiernan, Cassandra Anderson and Joe Cianciotto during the Cotton Inc. case study on Tues. (June 15).



Cocktail party at Music & Advertising Conference sponsored by Guvera.



Jillian Kelleher of Sound Museum Music and Eileen O'Neill from Modiba
Publishing and Consulting at cocktail party sponsored by Guvera.



Cocktail party at Music & Advertising Conference sponsored by Guvera.



Billboard music editor Cortney Harding with Guvera's Claes Loberg and Staind singer Aaron Lewis at Music & Advertising.



Josh Rabinowitz, senior VP/director of music for the Grey Group, moderating on day two of Music & Advertising.



Electronic Arts' worldwide executive of music and marketing Steve Schnur on day two.



Comma executive producer Michael Paoletta during the "Personal Agency: What Do Agencies Want From Artists?" panel June 15 at the Edison Ballroom in New York. Click here for 5 Ways Artists Can Gain An Edge With Agencies.



The crowd Tues. (June 15) during the "Personal Agency: What Do Agencies Want From Artists?" panel.



Billboard editorial director Bill Werde, Mother LA research consultant Jacob, Mother LA creative director Bill Moulton, Devo's Mark Mothersbaugh and Gerald Casale, and Billboard music editor Cortney Harding.