Name: Chris Kaskie
Title: Publisher and COO, Pitchfork
Panel: Sept. 15, 5:30 p.m. Speed Networking; Sept. 16, 3:30 p.m.
Roundtable: The Cultivation & Care Of Your Brand - How To Drive Growth, Revenue and Respect On Your Terms



For more information or to register for our Music & Advertising conference in Chicago on Sept. 15-16, please visit billboardevents.com.


What's the last album you bought?
The last album I bought was Nathan Fake's "Drowning in a Sea of Love" on vinyl, which was a recent purchase but older record. I don't buy CDs or mp3s any more, but if there is something I love I will buy it on vinyl. And this is one of those things I love. Goal is to do this with all records I love. I will fail.

Do you Twitter? If so, how often? What's your Twitter name? And if not, why not?
No, I don't twitter/tweet/etc. I have created probably 20 different variations of a twitter account, so after all the time I spent doing that, there wasn't much more to say.

What's the best use of music in advertising that you've recently seen?
Probably the best and the worst use of music in advertising is the AT&T commercial that uses Nick Drake's "From The Morning." The re-edits they did completely butchered what is otherwise a masterpiece, but it's a very pretty ad and that song can do no wrong, edited or not.

At this moment in time, what most worries and encourages you about the music business?
What worries me most is the amount of music that is currently being put out into the world, and how people are expected to keep up and find new things to enjoy. There is SO much. But, that's also what encourages me the most.

What is the most significant moment in the history of music and advertising?
Well, more Nick Drake. Volkswagen used "Pink Moon" in a Cabriolet commercial. Never has an ad coexisted with a song so beautifully, in my opinion. That song exists for moments like those, convertible hatchback or not.

Who do you think should be the next judge on "American Idol"?
Bill Murray, hands down. Or Tom Waits. Or heck, both.

-- Ann Donahue