Click here for a live feed from Billboard and Adweek's Music & Advertising Conference (#mach2010), which is going on now. Below is today's full schedule.


Wednesday, September 15, 2010

All times central.

9:00am
REGISTRATION & CONTINENTAL BREAKFAST

10:00am – 10:10am
WELCOME ADDRESS
Ann Donahue, Senior Editor, Billboard

10:10am – 11:15am
BEYOND THE TV COMMERCIAL:
HOW ARE AGENCIES AND ARTISTS STRIKING NEW DEALS WITH BRANDS?
With the fragmentation of the TV market and online ads yet to generate the same amount of revenue, we explore new sponsorship and branding models. We’ll also debate whether the music and branding space faces the possibility of a bubble.
Moderator:
Eric Sheinkop, President, Music Dealers, LLC
Speakers:
Cheryl Berman, Chairman/Writer, Unbundled, LLC.
Marc Glanville, Event Supervisor, Common Ground
Todd Jacobs, Agent, William Morris Endeavor
Annabel Rawson, Global Brand Director, Smirnoff Experience
David Banner, Grammy Winning Artist/Producer, b.i.G.f.a.c.e. Ent.
Jeff Tammes, Senior VP of Strategic Marketing and Creative, Cornerstone

11:15am – 12:00pm
CASE STUDY
Bud Light Lime has embraced new artists and helped launch careers. A case study on how a partnership with the beer helped Santigold -- and how it could help break another artist.
Moderator:
Gabe McDonough, Senior Producer of Music and Integration, DDB
Speakers:
Kid Sister, Artist
Jedd Katrancha, VP, Creative Services, Downtown Music Publishing

12:00pm – 1:30pm
BREAK

1:30pm – 2:30pm
HELP ME MASTER: LEGAL EAGLES TALK ABOUT MASTER RECORDINGS AND PUBLISHING
Confused about the difference between a sound-a-like and a cover? Who needs to sign off when you use a song? Lawyers and publishers talk about the nuts and bolts of placing tracks.
Publishing:
Moderator:
Alan Salzenstein, Associate Professor, DePaul University
Speakers:
Tom Jirgal, Partner, Loeb & Loeb
Daryl Jones, Co-Ceo, Artists & Brands, LLC
Josh Kaplan, Founder of lawyer4musicians.com and Business lawyer at Troglia Kaplan Holzman
Jeremy Peters, Director of Creative and Business Affairs, Ghostly Songs
George Stein, Entertainment Law, Law Offices of George Stein

2:30pm – 3:15pm
MUSIC SUPERVISION 101: FINDING THE PERFECT SONG
Ever wonder what that hip guy or gal telling you what music to put in your ad actually does? Think you might want to be a music supervisor when you grow up? Top supes talk about their jobs and break down their roles.
Moderator:
Bonny Dolan, Executive Producer/Artist Liaison, Comma
Speakers:
Gary Calamar, President, Go Music
Maureen Crowe, Music Supervisor, GTM
Stump Mahoney, Music and Audio Producer, Draftfcb Chicago
Umut Ozaydinli, Chief of Possibilities, Deviant Ventures
Eric Sheinkop, President, Music Dealers, LLC

3:30pm - 4:15pm
THE SWEET SMELL OF SUCCESS:
INSIDE ARTIST FRAGRANCE DEALS
Monte Henige, CEO of Romane Fragrances, the company behind Nelly’s Apple Bottoms fragrance line, explains how artists wind up with fragrance deals and what it takes to get a new scent on the market.
Moderated by Ann Donahue, Senior Editor, Billboard

4:30pm - 5:15pm
KEYNOTE
After years of honing their craft, the Zac Brown Band has emerged in a big way. The winner of the Best New Artist Grammy in 2010, the band has sold more than two million copies of their current studio album, The Foundation, behind hits such as “Chicken Fried,” “Toes” and “Highway 20 Ride.” On the eve of the September 21 release of their next album, “You Get What You Give,” bandleader Zac Brown sits with Billboard to discuss his creative vision and process, and a massive partnership with RAM Truck Brand that has helped him fulfill that vision.
Moderated by:
Ray Waddell, Executive Director of Content & Programming For Touring and Live Entertainment, Billboard
Speakers:
Zac Brown, Artist
Bernard Cahill, Founder/Partner, ROAR, LLC
Marissa Hunter, Head of Advertising, Ram Truck

5:30pm – 6:30pm
Immediately Following
NETWORKING HAPPY HOUR & "SPEED DATING" WITH INDUSTRY EXPERTS!
Buckingham & Windsor Ballroom, 2nd Floor
Participants:
John Boyle, President, Hello Music
Bonny Dolan, Executive Producer/Artist Liaison, Comma
Shari Fagin, Senior Manager, Broadcast Production Affairs, EuroRSCG
Debbie Hartman, Director of Strategy and Marketing, Romane Fragrances
Marissa Hunter, Head of Advertising, Ram Truck
Josh Kaplan, Founder of lawyer4musicians.com and Business lawyer at Troglia Kaplan Holzman
Chris Kaskie, Publisher and COO, Pitchfork
Dan Kuypers, Senior Catalog Director/Music Supervisor, Music Dealers, LLC.
Danielle Langevin Keenan, Producer, Cramer-Krasselt
Gabe McDonough, Senior Producer of Music and Integration, DDB
Hank Neuberger, President, Springboard Productions
Jeremy Peters, Director of Creative and Business Affairs, Ghostly Songs
Peter Saltzman, CEO, Music Online Alive
Tom Tompkins, VP Business Development, Romane Fragrances
Sibley Verbeck, Founder, The Electric Sheep Company
Brooke Wentz, Co-Founder, Salty Sounds
Alex White, Co-Founder and CEO, Next Big Sound, Inc.

8:00pm - Midnight
OPENING NIGHT PARTY
Hosted by Music Dealers
LaSalle Power Co. (500 N. LaSalle St. Chicago, IL)
Featuring live performances by:
Penguin Prison
Hey Champ
Pictures of Then- Winner of the Battle Royale!
DJ Izzo
*All registered conference attendees have access to this event. Must be 21 to enter.

Questions? Comments? Let us know: @billboardbiz

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