Best Buy has teamed up with Interscope to give a free copy of Lady Gaga's new album "Born This Way" (out May 23) with the purchase of any mobile phone.
From May 22 to 28, customers who purchase a mobile phone with a two-year activation will get a copy of the "Born This Way" CD. Customers who buy one of the featured smartphones (Samsung Epic 4G on Sprint, HTC Inspire 4G on AT&T or Samsung Fascinate on Verizon Wireless) will get both the CD and digital download of "Born This Way."
Best Buy is also part of Lady Gaga Zynga promotion for the album's release. As Billboard.biz reported last week, the artist teamed up with online video game giant Zynga http://www.billboard.biz/bbbiz/industry/digital-and-mobile/lady-gaga-zynga-team-up-to-promote-new-album-1005177432.story to create a game called GagaVille. Best Buy is selling $25 Zynga game cards, which buy Zynga's virtual goods, that includes a digital download of the album plus exclusive bonus tracks.
"Born This Way" has spawned three digital tracks that have sold 3.4 million units through May 15, according to Nielsen SoundScan.