After playing a relatively quiet role in Super Bowl 2011 (with Eminem's dual ads for Lipton and Chrysler being a notable exception), music will be making a big comeback this year. From Melanie Amaro singing Aretha Franklin's "Respect" for Pepsi to fun.'s "We Are Young" scoring a Chevrolet Sonic ad starring Ok Go to the themes from "Rocky," "Star Wars" and "Ferris Bueller's Day Off" making major impact, here's a peek at just some of the music-themed spots everyone will be talking about during Sunday's big game.
Ferris Bueller's back, and he's brought his famous theme song with him. Yello's "Oh Yeah" is all over this 2-minute ad for Honda's 2012 CR-V, which has already gotten 10 million-plus hits on YouTube.
Melanie Amaro declares "Pepsi for all!" to King Elton John in this Medieval-themed spot. (Look out for a bonus cameo at the end.)
There's no Stallone in sight, but Bill Conti's "Rocky" theme doubles as a rallying cry for Hyundai, filmed at the car company's plant in Montgomery, Alabama.
Not only are viral-video titans OK Go featured in this 60-second clip, titled "Stunt Anthem," but fun.'s "We Are Young" scores one of this weekend's most prominent synch placements. Look for OK Go's Chevy-sponsored "Needing/Getting" music video to debut Sunday night featuring even more stunts.
Sound familiar? John Williams' famous "Star Wars" march goes to the dogs in this 60-second spot for Volkswagen, already the most popular pre-game spot with 11 million views and counting on YouTube.
Kia Optima's 90-second Bowl spot may have supermodel Adriana Lima, but it also has two big music placements - The Chordettes' "Mr. Sandman" and Motley Crue performing "Kickstart My Heart" live.