Jay-Z isn't the only musician making news for a commercial appearance this week: None other than the Queen of Hip-Hop Soul, Mary J. Blige, is the star of Burger King's latest ad for chicken snack wraps.

"Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty, flour tortilla," Mary passionately sings in the 30-second spot. Fans may be surprised to see the R&B diva, who usually belts out tunes on everything from heartbreak to survival, sing her heart out for chicken.

Backbeat: Mary J. Blige Rocks Paper Mag's Nightlife Awards With Spectacular Set

But Blige is only one of many celebrities-including Salma Hayek, David Beckham, and Jay Leno-featured in several new Burger King commercials. It's all part of a big move by the fast food chain, which was recently surpassed by Wendy's as the No. 2 hamburger chain in terms of sales. In addition to a series of star-studded ads, the company's expanded menu premiered Monday.

As is the case with many Universal artists, many of the YouTube videos of the spot had been removed on copyright grounds by late Monday. And by Tuesday, at least one parody video had appeared on the site.

Questions? Comments? Let us know: @billboardbiz

Print