Burger King is apologizing to Mary J. Blige and her fans for releasing an ad that garnered the singer serious fan backlash.
The clip featured Blige soulfully singing about the fast-food chain's new chicken snack wraps. It immediately went viral when it was released Monday, and some in the black community said it was stereotypical. Burger King pulled the ad Tuesday over what the company said was a music licensing issue. The company explained Wednesday the spot was unfinished.
"Burger King is very proud to have Mary J. Blige, Jay Leno, Steven Tyler, David Beckham, Salma Hayek and Sofia Vergara as part of its A-list celebrity line-up promoting the launch of the new BK® menu items," the statement reads. "Unfortunately, the Mary J. Blige commercial was released prematurely before all of the licensing and final approvals were obtained. We would like to apologize to Mary J. and all of her fans for airing an ad that was not final. We know how important Mary J. is to her fans, and we are currently in the process of finalizing the commercial. We hope to have the final ad on the air soon."
In a statement, Blige said she understood why fans were upset. She said the ad didn't come across the way it was planned and she would never put out an unfinished spot.
"I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence," her statement reads. "Unfortunately, that's not what was happening in that clip, so I understand my fans being upset by what they saw. But, if you're a Mary fan, you have to know I would never allow an unfinished spot like the one you saw to go out."