Universal Music Latin Entertainment president Victor Gonzalez sat down at the Billboard Latin Music Conference to talk about UMLE act Belanova's partnership with Coca-Cola in the build up to this summer's Olympics in London.

Billboard Latin Music Conference Leaders Panel Talks Morphing Scene, Success of Prince Royce, 3Ball MTY

The band will be singing the Olympic anthem as part of Coca-Cola's branding and promotional efforts beginning in May. Belanova adapted and produced their version of the song, titled "Move To The Beat" ( originally written by Mark Ronson), and also recorded a video, which Coca-Cola will be using in targeted ad and promotional campaigns across television and radio. UMLE and Coca-Cola also have eight different proposals targeting different areas with different activities, mostly centered on invitation-only performances by Belanova.

Check Out All Our Billboard Latin Music Conference and Awards Coverage RIGHT HERE

"We know how the business can be developed through a song, through a relationship," said Gonzalez. "That's something that is unique, because you don't have it very often."

CHECK OUT THE FULL VIDEO BELOW: