Urban star Daddy Yankee is the face of Verizon's new Mis Fabulosos Quince (My Fabulous Quince) campaign. The contest aimed at Latina teenagers will have 15-year-olds submitting essays to win an all-expenses paid Quinceañera party for 100 guests, plus a $5,000 college scholarship and a private performance from Yankee.
The contest, which launches June 1, will coincide with promotion for Yankee's upcoming studio album Prestige, due out later this summer on Cartel Records/EMI.
As the face of My Fabulous Quinces, Yankee will do meet and greets with fans at My Fabulous Quince expos in eight cities, beginning with Chicago June 13, and ending July 22 in San Francisco. In addition, Yankee's track "Pasarela" will be used in a series of national radio and TV spots promoting the contest. The spots will air on radio stations nationwide and on MTVT3s. Another Yankee track, "BPM," will be offered as a free download to Verizon customers.
Teens can submit their essays online at www.myfabulousquince.com. or at any of the Verizon expos through July 31.
A panel of judges will select 20 finalists in each market based on the most compelling essays. The finalists will be featured on the My Fabulous Quince website, and the public will be able to vote online or via text from Aug. 24 through Sept. 2, 2012.
This is Verizon's second Quinces contest and promotion. Last year's program had Prince Royce as its musical ambassador.