Lana Del Rey has been unveiled as the star of H&M's autumn/winter 2012 campaign.
"The mood is very L.A. noir," Donald Schneider, H&M's creative director, told WWD . "It's inspired by our fall collection." The fashion site published two of the ads, shot by Inez van Lamsweerde and Vinoodh Matadin, spotlighting the songbird in a pink angora sweater and peach-colored pants.
Del Rey has become quite the fashion darling, appearing on the March cover of British Vogue, having a Mulberry bag named after her, and being snatched up by Next Modeling agency.
Lana will appear in another round of ads come winter and will star in a commercial, out Sept. 19, that'll involve her singing the 1950s hit "Blue Velvet."
According to the most recent Nielsen SoundScan data, Del Rey's debut album "Born to Die" has sold in the U.S. an impressive 286,000 copies to date. Though Del Rey's debut album "Born To Die" was met with mixed critical reception here, her album fared much better across the pond.
British label trade body BPI in association with the Official Charts Company reported in May that "Born To Die" was the biggest-selling digital artist album in the United Kingdom in the first three months of 2012. And in July the BPI said her album was third best selling album of the year.