Jason Aldean has altered the lyrics of his new single "Take A Little Ride" to accommodate a new endorsement deal, according to a note sent Tuesday morning by the promotions team at Aldean's Broken Bow Records.
"Jason Aldean is in the process of signing an endorsement deal with the Coors Brewing Company," the BBR Promotion Team writes in the note, sent out to country radio one week after the song was initially serviced. "With that, he has changed the 'Shiner Bock' line in the song 'Take A Little Ride' to 'A couple Rocky Tops.' We respectfully request you exchange this version with the one you are currently playing."
The move is particularly noteworthy given the anticipation and strong early sales for the single. As Billboard reported late last week, "Take A Little Ride" is on track for a top 20 debut on this week's Billboard Hot 100, with early estimates pegging the song to be on track for the biggest debut ever for a digital song by a male country artist.
Beer brands aren't the only products Aldean name-drops in "Take a Little Ride." The song's chorus begins with the line "Well I'm just ready to ride this Chevy / Ride this Chevy down a little back road." Separately, Aldean was featured as one of the faces of Mountain Dew's new "How I Dew" campaign alongside other music stars like Lil Wayne and Mac Miller.
"Take A Little Ride" won't be the only song climbing the Billboard charts this week that was commissioned in part by an advertiser. Calvin Harris' "Let's Go," featuring Ne-Yo, originated as a European soccer anthem written for Pepsi Max and rose 26-22 on the Hot 100 last week (the charts will refresh on Thursday). The song is the latest in a series of pop hits, from Toby Keith's "Red Solo Cup" to Chris Brown's "Forever" to Jewel's "Intuition" that have had some sort of affiliation with a brand in recent years.