Post Foods has tapped Prince Royce to be the face of its "Positive Mix" campaign.
The campaign, which launched Oct. 1, features Prince Royce on millions of bilingual specially marked boxes of Honey Bunches of Oats on shelves across the country. Tied to Post's sponsorship of the Latin Grammy Street Parties and Latin Grammy Awards, the campaign will allow 10,000 consumers to win music downloads and automatically enter to win a flyaway package to celebrate New Year's eve in New York city and attend a meet and greet with Prince Royce.
Prince Royce kicks off his Phase II tour Oct. 4 at the Filmore in Silver Spring, Maryland. He will play over 25 U.S. Cities.