Burberry's winter campaign film features David and Victoria Beckham's 12-year-old son Romeo.
Trench coats, plaid scarves and a dancing Beckham aren't the only British favorites spotlighted in Burberry's winter film, From London With Love. The heritage label hand-selected English musician Ed Harcourt (who has toured with R.E.M. and Wilco) to craft a soundtrack -- "The Way That I Live" -- that has been played 7 million-plus times on YouTube since its launch. It hit iTunes Dec 1.
When did the label first approach you?