The second half of 2014 sees Big Gulp-sized soda partnerships with artists.

Tiesto + 7UP, $30 Million

In 2014, 7UP doubled down on its lucky number by linking with Tiesto, Ultra, Insomniac and others for its 7x7Up initiative: seven top festivals, seven rising DJs (Danny Avila, Disco Fries, Dzeko & Torres), a few Tiesto TV spots and a release party for his new album.

Diet Coke + Taylor Swift, $26 Million

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