The promising rapper ditches a lucrative deal with Interscope -- and a bad attitude -- for a second stab at success.

Did combative New York rapper Azealia Banks "pull a Beyoncé" when she released her long-delayed debut album, Broke With Expensive Taste, on Nov. 6 with no prior setup?

Not exactly. Where Beyoncé's midnight surprise in the iTunes Store was the result of a meticulously secretive and well-plotted campaign, Banks' was just the opposite: It was the culmination of two-plus years of nasty Twitter battles, public spats with former label Interscope and multiple management changes.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In