The city has become hip-hop's eccentric center of gravity (just ask Usher).

"It's not the new Atlanta -- it's the real Atlanta," says Raury. The 18-year-old rapper-singer, real name Raury Tullis, is at a photo shoot on a sunny October day in East Atlanta, where he and 11 other rising rappers and producers swap jokes and phone numbers and schedule future collaborations. The collective group is at the bleeding edge of an exciting movement that's been called the New Atlanta, known for its oddball flows, minimalist beats and eccentric fashion.

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