The MTV veteran on his 12 networks, the Aug. 24 VMAs, P. Diddy's Revolt ("I can't find it") and constant reinvention

When Van Toffler first went to work at 1515 Broadway in the mid-1980s, starting in business development for Nickelodeon and eventually rising to GM, then president of MTV, the company's Times Square location was the polar opposite of the Disney-fied pedestrian mecca it has become. "It was drug dealers, pimps and hos," says the 54-year-old New York native. "A lot of us left work at 1 a.m. or the next morning after editing 120 Minutes all night. It was different."

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