Larry Mills walked into Sony/ATV chairman/CEO Marty Bandier's office three years ago with a slightly offbeat idea. He suggested that the company promote hundreds of young artists who had performed cover versions of chart-topping songs. At the time, says Mills, he had no idea what reception he would get from his boss. This was, after all, a phenomenon that big music outfits were more accustomed to policing than promoting.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In