The legendary manager stakes a claim in entertainment marketing and builds up a boutique publishing venture

Azoff MSG Entertainment's latest dealings in the marketing and publishing arenas say much about where the action is in the music business. On April 8, AMSGE, the joint venture between Azoff Music Management and the Madison Square Garden Co., announced its third acquisition since Irving Azoff and MSG partnered up last September. The group acquired a 50 percent stake in Burns Entertainment, a Chicago-based matchmaker of celebrities and advertisers that recently paired Romeo Santos and Macklemore with Dr Pepper and Azoff management client Chelsea Handler with 7-Up.

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