Enrique Iglesias is no stranger to the highly profitable world of fragrances, having modeled for French-Italian designer Azzaro's popular line of colognes for years. But it still took him a full decade to get onboard with making one of his own -- the last three years of which were spent developing what will soon be Adrenaline, his debut men's fragrance for Coty this summer. "I wore the same fragrance for 10 years," says Iglesias, "so I wanted to make sure I could make something that I loved and liked just as much."

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