Lori Feldman, a nearly 20-year veteran at Warner Bros. Records, has been promoted to executive VP of brand partnerships and creative synch licensing.
In her new role, Feldman will continue to create brand partnerships and licensing opportunities for WBR artists. She recently spearheaded brand partnerships and synch campaigns with Chrysler, Nokia, Lifetime, Citibank, Delta Airlines, Gap, American Airlines, Hyundai, Jeep, Pepsi, Skyy Vodka, Bud Light Lime, Lee Jeans and Ralph Lauren Fragrances.
“The branding and licensing landscape is rapidly evolving, and fantastic new opportunities for our artists and their music are emerging every day,” Feldman said in a statement. “New technologies are allowing us to break new ground across multiple platforms, opening up exciting avenues for the phenomenal WBR roster. Above all, our goal is to find the perfect match between the brand and the music, and to create consumer experiences that build passionate fan-bases and long-term careers for our artists, as well as lasting results for our partner brands.”
Feldman will be based in New York and report to WBR chairman/CEO Cameron Strang.
“Lori has long been a pioneer in the fostering of brand relationships as an increasingly important component of our artist development strategy,” Strang said in a statement. “As we expand the range of services we provide WBR artists, Lori has used her experience, insight, and enthusiasm to create innovative campaigns and synch licensing initiatives that don’t merely put brands and artists together, but create meaningful connections between the fans and the music. I congratulate her on this much-deserved promotion.”
Feldman had served as senior VP of brand partnerships and music licensing since 2006. She joined WBR in 1995 as VP of music video marketing and was appointed senior VP of television marketing in 2002. Prior to WBR she spent six years at Virgin Records.