"The Voice," like most music competition shows, uses its celebrity panel to reflect the demographics it wants to capture. In the case of the NBC series, that’s male, female, black and white. Jennifer Lopez led the Latin charge on "American Idol," but Shakira, whose native language isn’t English? That was different.


“I thought it was a very progressive idea,” says Shakira. “The world is going that direction. The fastest-growing minority in the U.S. is the Hispanic community. Having me there recognizes that.”


Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Questions? Comments? Let us know: @billboardbiz

Print

Tagged