Lamar, ScHoolboy and Top Dawg Entertainment's Anthony Tiffith tell the full story of how L.A.'s unexpected indie label rewrote rap's rules.

It doesn't exactly look like the place that so recently has launched the next generation of hip-hop superstars. Indeed, the Top Dawg Entertainment recording studio -- christened the House of Pain and located in the back of a family-style home on a nondescript cul de sac dotted with manicured lawns in Carson, Calif.

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