South by Southwest is the prime environment for a condition known as FOMO -- fear of missing out -- to spread like the incurable contagion that it is. But take it from the old school: In five years, or as many months, that secret set from the fest's rapper-du-jour on the edge of town won't feel so special when you can't remember anything more than pining for your hotel bed at 2 in the morning. (Semi-related: A lesson many new bands learn the hard way is to check whether a performance at 12 means noon or midnight.)

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