BandPage, a company used by 500,000 artists to distribute their band information to various online sites, announced an agreement to supply artist bios, photos and tour dates to Clear Channel's iHeartRadio streaming music service as well as the websites of 840 radio stations in the Clear Channel network.
The agreement, which will be effective the second quarter this year, is the latest example of BandPage's efforts to propagate its data far and wide. The San Francisco company cut similar syndication deals over the past year with Xbox Music, Rhapsody, Pandora, Vevo and Live Nation Entertainment.
"Our goal has always been to help artists reach more fans, but in a way that also helps them make more money," said BandPage Chief Executive J Sider. "This is the first time artists can directly show their ticketing information in front of Clear Channel's enormous audience."
Clear Channel's iHeartRadio music app has been downloaded 300 million times, and the company's 840 radio stations serve 150 U.S. markets, reaching 243 million listeners each month. Under the agreement, Clear Channel will display BandPage information for artists on its app and wesbites, as well as tour dates and links to buy concert tickets. Artists are able to update their profiles on BandPage, which then automatically changes the information on Clear Channel, as well as a number of other sites with which it has distribution agreements.
"Working with BandPage will enable yet another way for our listeners to digitally access the most uptodate and relevant artist content out there," said Brian Lakamp, Clear Channel's President of Digital.
Through the integration, artists are able to include links on Clear Channel stations websites that will send fans to places where they can purchase tickets for live events. Artists can choose where they send those fans, including to the band's own website or a ticket seller. Sider said his company will not take a cut of ticket sales resulting from those referrals, unless artists choose to use BandPage's live VIP platform, called Experiences, to sell tickets.