On Jan. 28, J. Cole celebrated his 29th birthday in style: During his sellout show at the Theater at Madison Square Garden in New York, the rapper announced he had partnered with Interscope Records to launch a new label, Dreamville. "The deal's been official since late December, but it felt too important to go out and yell it right when it happened. It needed a grand announcement," Cole later told Billboard, explaining that Interscope president of urban music Joie Manda reached out to him last year. "He told me [I could] be a Dr.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In