With 5.1 million albums sold in the United States, according to Nielsen SoundScan, and millions more worldwide, One Direction's success speaks for itself. But the British quintet isn't the only one enjoying fans' rabid devotion: In a phenomenon that can be called the One Direction effect, other artists are benefitting big time when the boy band associates with them.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Tagged